PayKart campaign's visualization was made by creating Bank Respublika customers' characters which ''suffer'' from wide range of products and services involved in a system. Our creative solution was to use wordplay based on aforementioned ''problem''. Key image is a limo shopping-trolley. The most of it is filled with products bought by the bonus system while the rest of it is filled with scheduled purchases. Photosession involved female employee from the bank's client services, as well as popular DJ AKG.