To run the project on the cards with deferred payment "ElKart" we shot a series of video clips. Each of them represents one of the four main types of goods or services that are connected to the system: pharmacies, supermarkets, home appliances, and clothing.

The keynote for the campaign launch was the following message: "ElKart" assumes no liability, that are not within the competence of the banking sector. But helps on payment of necessary purchases.

"ElKart" for its part is doing everything so the slogan "Spend profitable" is implemented in life.

Client: International Bank of Azerbaijan

Director: Gabriel Razmadze

DOP: Andreis Rudzats

Art Director: Arnis Vatas

1st AD: Madara Dislere

Gaffer: Gederts Silins

Producers: Nino Yakobidze, Inga Liepina

Production: Studio 72, Inga Production

Peachline Team

Creative Director: Roman Orkodashvili

Senior Copywriter: Ayten Ismikhanova

Visual Art Director: Emin Mekhtiyev

Manager: Nelli Imanova