IDEA is primarily focused on future generations, therefore it is no coincidence that our first TV-ad done in collaboration with IDEA is a story of a boy who witnessed the illegal cutting of trees. Also, we've shot a movie which offers viewers to imagine a world without green colour.
Shot in Istanbul with the participation of the P-Works production-house, this works supprort IDEA’s new cycle of projects, aimed at restoring the ecological balance of the country and the obstruction of illegal cutting of trees.
IDEA helps not only in word but in deed. Everyone who will witness the cutting of trees, can call hotline *1113, and environmental ambulance immediately will arrive to the scene.