To run the project on the cards with deferred payment "ElKart" we shot a series of video clips. Each of them represents one of the four main types of goods or services that are connected to the system: pharmacies, supermarkets, home appliances, and clothing.

The keynote for the campaign launch was the following message: "ElKart" assumes no liability, that are not within the competence of the banking sector. But helps on payment of necessary purchases.