IDEA is non-governmental organization in the field of ecology. IDEA is primarily focused on future generations, therefore it is no coincidence that our first TV-ad done in collaboration with IDEA is a story of a boy who witnessed the illegal cutting of trees.
Shot in Istanbul with the participation of the P-Works production-house, this work supprorts IDEA’s new cycle of projects, aimed at restoring the ecological balance of the country and the obstruction of illegal cutting of trees.
IDEA helps not only in word but in deed. Everyone who will witness the cutting of trees, can call hotline *1113, and environmental ambulance immediately will arrive to the scene.
We are glad to cooperate with IDEA, proud that are involved in this initiative and look forward to its success.