Campaign to promote the credit line of International Bank of Azerbaijan

Peachline developed the creative concept for the credit campaign of the International Bank of Azerbaijan: a small card, which provides great opportunities. 

Each of those who receives salary or pension using the bank card can get a deal to take a loan from the bank.

Salary/pension card was chosen as the key image for the TV commercial and outdoor advertising. Thus, the target audience clearly perceives the message.


Filming took place in Tbilisi.

Production by Studio 72

Directed by Gabriel Razmadze

Operator - Geogiy Devdariani

Creative director - Roman Orkodashvili

Producer - Samira Jafarova

Art-director - Stanislav Tokarev