Peachline developed the creative concept for the credit campaign of the International Bank of Azerbaijan: a small card, which provides great opportunities.
Each of those who receives salary or pension using the bank card can get a deal to take a loan from the bank.
Salary/pension card was chosen as the key image for the TV commercial and outdoor advertising. Thus, the target audience clearly perceives the message.
Filming took place in Tbilisi.
Production by Studio 72
Directed by Gabriel Razmadze
Operator - Geogiy Devdariani
Creative director - Roman Orkodashvili
Producer - Samira Jafarova
Art-director - Stanislav Tokarev