To run the project on the cards with deferred payment "ElKart" we shot a series of video clips. Each of them represents one of the four main types of goods or services that are connected to the system: pharmacies, supermarkets, home appliances, and clothing.
The keynote for the campaign launch was the following message: "ElKart" assumes no liability, that are not within the competence of the banking sector. But helps on payment of necessary purchases.
"ElKart" for its part is doing everything so the slogan "Spend profitable" is implemented in life.
Client: International Bank of Azerbaijan
Director: Gabriel Razmadze
DOP: Andreis Rudzats
Art Director: Arnis Vatas
1st AD: Madara Dislere
Gaffer: Gederts Silins
Producers: Nino Yakobidze, Inga Liepina
Production: Studio 72, Inga Production
Creative Director: Roman Orkodashvili
Senior Copywriter: Ayten Ismikhanova
Visual Art Director: Emin Mekhtiyev
Manager: Nelli Imanova